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August 19, 2011 / Bacardi Cuba

The Return of Hatuey: A Cuban Beer

A family-operated spirits company that has its roots in Cuba, Bacardi manufactures flavored rums, traditional rum, and several other alcohol products. The Bacardi company has brought a classic beverage back to its selection: Hatuey beer, a drink that was off the U.S. market for more than a year. Hatuey, a beer that was originally manufactured in Santiago de Cuba, the home city of the first Bacardi distillery, was recently released in South Florida locations such as Miami-Dade and Monroe counties. Bacardi additionally plans to offer Hatuey in Florida’s Broward and Palm Beach counties in late summer 2011, with intended expansion across the U.S. according to demand.

With a new, top-quality formulation that closely mimics the classic Hatuey brand, the latest Hatuey product has the classic flavors it was originally brewed with. Many people who have tasted this Hatuey product find it bolder and more reminiscent of the original Hatuey beer from Cuba, compared to the version Bacardi marketed to the U.S. population in the mid 1990s.

Several of those who have tried the most recent Hatuey product categorize it as full-bodied and traditional. Early reviews suggest that the recently released Hatuey will quickly gain greater recognition than the previous brew. Having offered Hatuey to select bars, restaurants, and liquor stores this summer, Bacardi is determined to develop Hatuey’s reputation as an exclusive, premium, handcrafted beer.

The craft and micro-brewing industry has grown in the U.S. over the past few years, and Bacardi hopes to benefit from its popularity. Hatuey, which previously supplied 50 percent of Cuba’s beer, previously netted sales of more than 12 million cases a year. The product, which will be available for a price comparable to other distinctive quality beers, takes its name from a 16th century Indian chief named Hatuey, who guided the Cuban army in its efforts against Spain.

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