Family-Owned and Community-Oriented: Bacardi Limited and Philanthropy in 2010
A company known throughout the world for an innovative business model and various alcoholic beverages and cocktails, Bacardi Limited does not solely measure success in terms of a wide profit margin. Guided by a passion for ethics and social involvement dating back to founder Don Facundo Bacardí Massó, the company has continually proven a major contributor to both local and international aspirations to improve the world.
In the 2010 fiscal year, Bacardi Limited contributed over four million dollars to a wide array of charitable organizations and humanitarian endeavors. They achieved this number through such methods as employee volunteer programs and strategic leveraging of business partnerships.
The environment was a major concern for Bacardi Limited in 2010, and as such it was the focus of the Copa Don Facundo, a sports event for employees to foster cohesion and teamwork both in the business world and in charitable giving. At the most recent Copa, employees personally donated close to four thousand dollars to the German charity “Viva con Agua,” which strives to provide the world with clean drinking water.
As the headquarters of Bacardi Limited is currently located in Bermuda, the company actively supports the efforts of the Bermuda Heart Foundation to cut deaths attributable to heart disease by 25 percent by 2014. To aid the organization’s goal of raising three million dollars to make this vision a reality, Bacardi Limited promised a contribution of $150,000 over three years.
Bacardi Limited acted immediately after the earthquake of January 2010 shocked the island of Haiti. A combined undertaking from the corporate offices in Puerto Rico, the U.S.A., the Dominican Republic, and several relief organizations assembled and donated numerous pallets of food, drinks, and medical products to Haiti within days of the event. The company also donated $50,000 to the Pan American Development Foundation and sent all proceeds from engraved DEWAR’S bottles to Haitian relief efforts.