Bacardi Promotes the Rich Heritage of Turin
Bacardi Limited, the world’s largest privately owned spirits company, has its foundation in Santiago de Cuba in 1862 and today serves as a leader in global corporate responsibility. The family-owned company champions a variety of causes, including the work of the Association for the Development of the Artistic and Cultural Heritage of Turin. A founding member of the Association, Bacardi recently celebrated the 150th anniversary of its iconic Italian MARTINI brand, which originated in the northern Italian city.
Turin, capital of the Piedmont region, is home to a history that stretches back more than 2,000 years. The city is now one of Italy’s leading centers of commerce, communication, and industry. A college town as well, the city includes the Giuseppe Verdi State Musical Conservatory, the University Institute of European Studies, and the University of Turin, which was founded there in the early years of the 15th century. Visitors to Turin will find much to explore in cultural landmarks such as the MadamaPalace, whose architecture dates to the 13th century and which currently hosts the Museum of Ancient Arts.
Over the past quarter-century, dozens of restoration efforts totaling more than $35 million have improved the life of the city. Since the early years of its founding in Cuba, Bacardi has supported a number of such projects that work toward the public good.