Bacardi’s “Spirit for Life, Caring Together” Program Felt Globally
With more than 150 years of rich history behind it, Bacardi has a long established record of providing for the communities around the world that have given it so much. As early as 1852, company founder Don Facundo Bacardí Massó spearheaded relief efforts as his hometown, Santiago de Cuba, recovered from a devastating earthquake. That tradition of social engagement continues today with the company’s “Spirit for Life, Caring Together” corporate responsibility program.
During the five weeks of May 2013, two-thirds of Bacardi employees turned out in force and gave 9,500 hours of their time and energy to their communities. These volunteers helped an array of non-profit organizations in 35 countries across the globe, supporting causes as diverse as weeding sensitive beach land in Florida to aiding people in need in Hong Kong.
This year’s program follows Bacardi’s highly successful inaugural effort in 2012. The company’s corporate responsibility theme this time focused on environmental issues and helping people who are disadvantaged. This builds upon Bacardi’s already great strides toward responsible use of natural resources: since 2007, the company has reduced water consumption by half and energy use by a third; it continues to seek ways to more efficiently and sensitively produce its internationally recognized products.