Bacardi and Jamie Oliver – Bringing Mixology to Everyone
In April, Bacardi Limited and Jamie Oliver Group announced a partnership to produce a range of digital offerings especially for cocktail enthusiasts. Since then, at-home bartenders have been enjoying a unique new website dedicated to mixed-drink recipes, as well as a weekly series of online “how to” videos that demonstrate the steps involved in mixing some of the world’s most satisfying cocktails.
MixedCocktails.com is an engaging website that catalogues more than 400 easy-to-mix recipes featuring favorite Bacardi brands such as BOMBAY SAPPHIRE gin, GREY GOOSE vodka, and, of course, award-winning BACARDI rum. Convenient iPhone and Android apps put these winning drink recipes at the fingertips of every home bartender.
Complementing Bacardi’s new website is Jamie Oliver’s DrinksTube on YouTube. Every Friday, the channel has been publishing a short video hosted by a top Bacardi mixologist. The instructional videos offer recipes for innovative new cocktails, as well as tips and tricks to help home bartenders master classic recipes.
This joint effort between Jamie Oliver and Bacardi is intended to inspire people to experiment with ingredients and have fun. As Jamie Oliver quipped, “We can all be ‘home mixologists.'”