New Graphic Novel Explores Bacardi’s History
As the world’s largest privately owned producer of spirits, Bacardi Limited has a portfolio of premium alcohol beverages. Recently, the company’s iconic BACARDÍ rum brand employed the expertise of writer Warren Ellis to transform its storied history into a graphic novel. Titled The Spirit of Bacardi, the graphic novel explores the legacy of Emilio Bacardi throughout the late 19th and early 20th centuries. As the son of rum distillery founder Facundo Bacardi, Emilio accepted the responsibility of managing the family business in 1877.
While he succeeded in expanding his company, Emilio faced such challenges as exile and imprisonment for his active support of Cuban independence. The graphic novel highlights many of the obstacles overcome by Emilio throughout his life, noting such historical events as a fire that left the distillery in Cuba inoperable for a time. Emilio’s determination eventually led to both political and professional success. In addition to serving as Santiago, Cuba’s first freely elected mayor, Emilio continued to expand Bacardi thanks to the growing popularity of the BACARDÍ Cuba Libre cocktail, known today as a rum and cola.
Printed with ink containing small amounts of BACARDÍ Gold rum, physical copies of The Spirit of Bacardi commemorate the company’s long-standing traditions. Those interested in exploring the company’s history can also read the graphic novel on the Bacardi website at Bacardi.com.