Bacardi Launches New BOMBAY AMBER Product in Sydney
Bacardi Global Travel Retail (in collaboration with The Nuance Group) recently announced a Sydney airport promotion that celebrates the release of BOMBAY AMBER to the Australian market. A super-premium 47% London dry gin, BOMBAY AMBER innovates and re-imagines the classic flavors of the popular BOMBAY SAPPHIRE spirit.
The flagship activation features a large, branded visual over a sampling bar and promotional space in which travelers can explore the flavors of the new spirit. The entire area mimics the unique shape of the BOMBAY AMBER bottle and all displays make use of the liquid’s distinct golden color.
At the BOMBAY AMBER alloy metal bar, customers experience a personal tasting that allows individuals to develop a unique understanding of the brand and its new flavors. The bar features the signature drink for the spirit, which combines BOMBAY AMBER and tonic with a twist of orange peel that pulls out the bitter orange zest botanical in the gin.
The staff at the bar uses a special pour technique that incorporates a BOMBAY AMBER spoon, which customers receive as a gift with their purchase.