Bacardi’s South Florida Office Welcomes Rare Colony of Bats
The Bacardi Logo
Early in Bacardi history, a bat colony in Cuba inspired the iconic logo now present on all BACARDÍ rum products. More than 150 years later, the Bacardi regional office in Coral Gables, Florida, welcomes a recently discovered nearby colony of rare bats.
A biologist at Florida International University recognized the bats shortly after relocating to Coral Gables. After being intrigued by their unique social call, she used a high-speed recording device to identify the colony as Eumops floridanus, one of the rarest mammals in the world. Only about 500 of the animals remain, all of which live in southern Florida.
After identifying the Eumops floridanus, the biologist began rallying the community to protect the species, and Bacardi quickly became involved with the efforts as a way of honoring its own heritage. Bacardi’s support of the local bats is also a nod toward its global environmental sustainability initiative, Good Spirited.
With the support of Bacardi, gatherings in support of the local bat population have evolved into major science and social events that raise funding and awareness of the colony while providing a forum for scientists to share insights on the rare species.